Paid Ad Creative & Strategy
Parth is a
Creative Strategist
& Content Creator
who builds ads
that print.
Paid Ad Creative & Strategy
Brands I've created for
Men's Lifestyle
Selected Work
Ad creative built on strategy, not guesswork. Here's a look at recent work across both verticals.
Men's Lifestyle
Schick
Razor · 1 video
Vessi
Sneaker · 1 concept, 2 variations
Solace Bands
Accessories · 4 videos
Vitamasques
Skincare · 3 videos
Harry's
Grooming · 1 video
Lumin
Men's Skincare · 1 video
Earthling Co
Eco Essentials · 1 video
Software & AI
Perplexity
AI Search · 1 concept, 6 variations
Linktr.ee
Link-in-Bio · 1 video
Picfair
Photography · 6 videos
Karrot
Marketplace · 2 videos
Captions
AI Captions · 1 video
Kasheesh
Fintech · 4 videos
Shoutt
Creator Platform · 1 concept, 3 variations
Coinbase
Crypto · 1 video
The problem & what I do about it
Most brands treat ad creative like a guessing game. I build every ad on competitive research, audience pain points, and real performance data, not vibes. Software engineer turned creator, so I read retention curves and CPAs the way most creators read a brief.
I audit your ad account, study competitors, and map pain points before anything gets created. Every hook has a reason behind it.
Scripts, hook variations, shooting, editing. Delivered formatted for every platform, with raw files and final cuts ready for your ad manager.
Not a one-off batch. A monthly creative cycle where I own strategy through delivery, and we review performance to keep compounding.
Lane 01 · Men's Lifestyle
Grooming, fashion, fitness, fragrance, essentials. I know what 18-34 male audiences respond to because I am that audience.
Lane 02 · Software & AI
App demos, product walkthroughs, SaaS tools. My engineering background means I actually understand the products I'm creating for.
Process
If we're a good fit, I'll draft a custom proposal that outlines all the details of the partnership.
We hop on a call. I learn your brand, audience, what you've tested, and what your ad account looks like.
Competitive research, hook frameworks, scripts. You approve briefs before anything gets produced.
I shoot and edit, formatted for every platform. Raw files and final cuts ready for your ad manager.
We review what's converting and why. Next round of creative is built on real data. This loop compounds.
Results
1.26%
CTR (high)
50%+
Video completion rate
399
Trials started
2.76M
Total reach
1,142
Shares
"This works well for Motion because our audience is so tired, they need content to be super direct."
Top 3
Best performing web ad
497
App installs
60%
Full registrations
"Your video was in our top 3 best performing web ads!"
Top 30%
First video performance
Top 17%
Second video performance
95
Successful job applications
"Outlier.ai, 95 successful job applications and is still scaling which is great!"
Kind Words
"Parth has been an incredible creator to work with. His communication is fast and efficient, making the entire process hassle-free. His creative vision truly shines through. He understands exactly what we're looking for and brings fresh, dynamic ideas to every project."
Elan
GetLost Runners
"I love the storytelling, it's to the point and effective. This works well for Motion because our audience is so tired, they need content to be super direct. And the crisp visuals in all your vids! Love how sleek and authentic your videos are."
Sara
Motion
"Parth was a pleasure to work with, very receptive to feedback and created some amazing content for us. He is skilled in video editing and the videos he created were exactly the style we were looking for!"
Humaira
Picfair
"We absolutely loved your video! It's exactly what we've been aiming for with our UGC."
Monique
Vitamasques
"A pleasure to work with you, you got the brief to a T and delivered amazing content."
Joanna
Multiply Marketing (Batch)
Tell me about your brand and I'll reach out to schedule a call. No pitch decks, no pressure.
See if we're a fit