About

Engineer brain.
Creative heart.

Hey, I'm Parth.

I'm a 23-year-old creator based in Toronto. I studied software engineering, spent years thinking in systems and data, and then fell in love with content. That engineering brain never turned off though.

When I create ad creative, I'm not just making something that looks good. I'm thinking about hooks, retention curves, CTR, and conversion paths. I treat every piece of creative like a product. Every frame has a purpose and that purpose is making your paid ads convert.

I started creating for brands like Manscaped, Harry's, Perplexity, and Picfair. What began as product reviews turned into a full creative practice across scripting, shooting, editing, and strategizing for paid ads in lifestyle, fashion, skincare, and tech.

PK Creative is the evolution of that. I help brands stop throwing ad creative at the wall and start building systems that compound, where every piece of content is informed by what came before it and optimized for what comes next. My metric of success is simple: did your ROAS go up.

Based in

Toronto, Canada

Background

Software Engineering

Audience

18-24, 60% Male

Status

Open to projects

Why work with me

Not your typical creator

I read the data, then I create

Most creators make what looks cool. I make what the metrics say will work and it still looks cool. Software engineering taught me to be obsessive about measurement.

I'm in the trenches daily

I don't just strategize from a slide deck. I'm creating, posting, testing hooks, and watching analytics every single day on my own platforms.

Deep in two lanes

Men's lifestyle and software/AI. I go deep in the verticals I know best so your brand gets a strategist who genuinely understands your customer.

3 month partnerships, not one-offs

I handle strategy, briefs, and creative production on a monthly cycle. We review performance together and iterate. The goal is compounding ROAS, not a one-time deliverable.

Let's build something
great together

Fill out a short form, tell me about your brand and goals, and I'll reach out to schedule a fit call. No pitch decks, no pressure.

See if we're a fit